6 Tips For Effective Holiday Marketing!

6 Tips For Effective Holiday Marketing!

The Holidays are practically here! While for many that means Christmas shopping, Thanksgiving meals, and delicious hot cocoa, you still have a business to run. That means that this holiday season consists of more than good food and cool decorations. You have to stay ahead of the game this season, not only keeping your business in front of your customers but doing it in a way that’s appropriate to the season.

Don’t worry, even if you’re just now getting around to holiday marketing, there’s still so much you can do to greatly improve your business sales! Check out these 6 Holiday Marketing Tips to maximize your reach, your profits, and your productivity this holiday season.

6 Tips for Effective Holiday Marketing

#1 Start planning your holiday marketing campaigns as early as possible.

While many recommend that you begin your holiday marketing plans in July, right now it’s November so you don’t exactly have the ability to go back in time. But that in no way means you shouldn’t still plan for holiday campaigns! You should get on it as soon as possible, start creating some killer campaigns that you can complete in the time you have, and then follow through.

#2 Don’t just sell your products; sell your brand.

People know when someone is trying to sell them a product. It’s annoying, pushy, and let’s be honest: there are many products similar to that one, so maybe stop putting all of your efforts into making your product sound so life-changing. You can try to also market your brand. What makes it different? What makes it stand out from your competition? Why are you the best choice? Why would someone care about it this holiday season?

#3 Repetition

Repetition might sound annoying to you, but it sells, so market often. This means sending multiple emails, directing mailers or holiday cards announcing your sales, talking to people about your brand, checking up on old leads, and more. There is an old advertising rule that says repetition is the key to success, so be sure that your repetition is valuable and then go market that thing. Who doesn’t want to hear about Christmas sales more than once?

#4 Create Limited-Time, Short-Term Offers

Create some limited-time offers in order to incentivize your customers to buy now and not wait until later. You have to provide something that people want to buy, but you also have to give them a reason to buy it. While a lot of shopping happens out of necessity or convenience, especially during the holidays, you can help increase your sales by creating a sense of urgency. Limited-time offers should be your friend.

#5 Focus On Your Target Market

Define your niche, identify your target market, and then sell to it, even throughout the holidays. Many businesses fail by trying to sell to anyone and everyone when the sad reality is that not everyone wants what you sell. You should concentrate on marketing your niche products specifically to a highly targeted audience rather than to an unknown abyss of everyone. Learn how to segment your audience, learn about your audience, and sell to them how they want to be sold to. This will save you time, effort, disappointment, and probably money.

#6 Host An Event

If you’re trying to get more customers through your door, then host a holiday season event. This could be a tree-lighting ceremony with free hot chocolate and a visit from Santa Clause, or a stocking-stuffing party with candy and crafts, or really anything else that will interest your audience.

Bonus: Budget-Friendly Holiday Marketing Tips

If you’re trying to minimize your holiday budget, try techniques to encourage multiple sales at once:

  • Customer loyalty cards
  • Referral cards for discounts
  • Family-and-friend coupons
  • Add-on product options at checkout

You can also try partnering with businesses in your community to help boost sales since they’re likely to be seeking ways to increase their profits as well! Try things like cross-promoting, referral agreements, product-sharing, or more!

Have a great week!

Robyn Bennett

 

PS: I want to offer you a chance to jump on the VIP waitlist and be among the FIRST to access my Black Friday offer before I launch it. Click here to get on the VIP waitlist today: Being on the VIP list means you will get access to the details on my Black Friday special offer before everyone else!

Do you want more exposure for your business?

Do you want more exposure for your business?

As a small business owner, one of the most important steps for growth is getting EXPOSURE.

You can have the most incredible product or service on the market but if nobody knows about it, your business is not going to reach its full potential.

Unfortunately, these days you can’t just hang a sign in your window and wait for the customers to pour in. You need to proactively get yourself out in front target markets with the right strategy in order to attract clients.

As a modern entrepreneur, what are the best ways to let people know about your brand and get them to pay attention? I’ve gathered a few tips for you here.

#1 Invest In Creating An Incredible Customer Experience

Creating a memorable and unique experience for your customers will make them more likely to tell their friends. Word of mouth marketing (referral) is the most valuable marketing strategy you can hope to create. When someone experiences your company and LOVES it, they won’t be able to shut up about it. Every dollar you invest in creating a great customer experience is worth much more than a dollar paid on normal advertising.

#2 Don’t Wait Until Your Product Is Perfect

A big mistake I see new entrepreneurs make is waiting forever to launch their product or service because they want everything to be “perfect”. Don’t do this! Start talking about your company fast and early, be your own chief sales officer! You want to start collecting paying (profitable!) clients as soon as you can so that the ball can keep rolling. The kinks will work themselves out as you move along confidently.

#3 Focus On Building Relationships With Key Influencers

Identify some key influencers in your target market and begin building relationships with them. Reach out through social media, take them to lunch if they’re local, send them free products or offer them a free service in exchange for giving you a shout out. I would put more energy into this than in getting likes and shares on your social posts. While growing your own social media platforms is important, the good word of key influencers is worth a lot more of your energy and focus.

#4 Invite Yourself To The Party

Get into social groups and communities (can be in person and/or online) where you can build relationships and get to know people. The goal should not be to “sell” your brand in these interactions, but to build trust and let people know who you are and what you do. Also show genuine interest in what they are doing and be open to building valuable connections with those who have strengths you don’t and vise versa. This can be hard for introverted entrepreneurs who prefer to stay quiet, but it is an important step in getting exposure especially during the early days of your business.

#5 Become A Respected Authority In Your Target Market

Create expert content for something related to your industry. Become a trusted and respected authority on topics your audience cares about and you will gain a lot of traction and attention. Make sure you give well researched, cited, and valuable information. There are so many ways to do this! One of my favorites is through hosting/participating in online telesummits. These are 100% online events where professionals gather and are interviewed on topics related to their areas of expertise. If this sounds intimidating, I can help! Running successful, profitable telesummits is something I have been doing for years. 🙂

I hope you’ve found the information here valuable! If you are looking for a support team to help you gain exposure and get your brand out to the world, I would love to talk with you!

Book a call with me HERE.

Have a great week,

Robyn Bennett

PS: Do you know what the word “team” stands for:  Together Everyone Achieves More… Click here and let’s achieve more for your business!

Why you need to plan ahead for marketing success

Why you need to plan ahead for marketing success

We know that one can attain some success by using last-minute marketing campaigns, but we also know that the key to success is… planning ahead.

Look at your marketing strategy more as a marathon instead of a sprint- even in the age of instant information and social media, it takes time to build trust and get noticed by your target audience.

Here are 3 tips to help you during the planning stage of your marketing campaign:

#1 Intentional Strategizing 

When you plan ahead, you have time to sit down and decide exactly what you want to achieve and how to do it. This will help you to stay focused and not get sidetracked easily by impulsive ideas. I suggest using a big calendar to put up on your wall where you see it every day, with all events and promotions marked for the coming 6-12 months. This way you can easily get started on projects before deadlines. If you aren’t a fan of wall calendars you can also use a google calendar where you can input your events and promotions and even color code them.

Remember, marketing is never a “one-and-done” proposition. It takes time to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel.

#2 Stay Ahead Of The Competition

You should be looking at your marketing strategy for several months ahead. There are certain times of year that your potential customers are more likely to buy and you can use marketing data to determine these times. Then, you can map out and plan everything in advance. When you enter prepared for a summer sale, Black Friday offer or Christmas product, instead of panicking that you don’t have anything ready and throwing something together, you will cruise in like Santa on his sleigh, with all the hard work behind you. And hopefully the competition as well! 

#3 Less Stress & More Success!

I know for some it can be exhilarating to fly by the seat of your pants. But if you want your company to succeed and LAST, you need to be focused on the big picture. Patience and intentional planning will pay off in the end. Dig in your heels and do what it takes to set up your company (and yourself) for long-term success. When you are planning all the projects for a marketing campaign 2-4 months before it launches, you will do it with a level head. If you wait until the week before to throw it together, you will feel stressed, and this will impact not only the quality of work but also your quality of life. 

As you can see, learning to plan ahead has many benefits. Even if you are use to doing things last minute or enjoy the pressure of a fast deadline, you can learn to plan in advance and use more of your energy towards the success of the launch. 

If you are feeling overwhelmed or you need support for your next big launch, book a discovery call with me. I would be happy to spend some time going over your launch idea to see how I might be able to help ease the stress and improve your success.

Have a great week!

Robyn Bennett 

 

PS: Remember that you don’t have to go it alone, you can reach out and get the support you need to reach your goals, click here and let’s chat.

How to build a simple marketing strategy for new projects

How to build a simple marketing strategy for new projects

In order to build a profitable business, something important you need is a go-to marketing strategy for getting your new products/services in front of ideal customers.

If you create this in an organized fashion, you can rely on it for years to come. Of course, sometimes tweaking may be necessary as you gain experience or the market changes, but having the basic outline will save you a lot of time and money versus starting at square one for every new project.

Other benefits of having a go-to marketing strategy include:

  • Shortening the time it takes to get new products/services on the market
  • Helping to minimize cost and work efficiently
  • Improving company growth and development
  • Boosting your confidence and assuredly

How can you build an effective marketing strategy, that can be used over and over again? Although it will vary depending on exactly what it is your business offers, these are the main points to cover when designing a customized strategy:

#1 Define Your Target Market

Get very clear on WHO you are marketing to. Who are your dream/ideal clients? Who needs what you have? Who do you want to notice and pay attention to what you’re marketing? Consider age, demographic factors, location, types of careers (if applicable), income brackets, etc. The more specific and detailed the better.

#2 Set Your Value Proposition

How valuable is your service or product to customers? What advantages does yours have over your competitors? Is your product meeting a need or solving a problem for your clients? Knowing the answers to these questions will help you to find the right audience for your product as well as set a price they will be willing to pay. You can also decide whether you want to use a subscription to lower cost, or another pricing strategy such as value-based pricing or skimming.

#3 Brand Positioning

How will you place your brand in front of different audiences? If you have multiple target markets, you may need to come up with a separate plan for each of them. If your product will appeal to multiple age groups, for example, you are going to need to market them differently to each one. Will you have promotions? Discount opportunities? That all falls under this step.

#4 Choose Sales Channels

Determine the most effective places to promote and sell your product. This will depend largely on WHERE your target market is shopping and/or spending most of their time. Are they out shopping at physical locations? Or do they spend most of their day online? Do they shop at malls/outlet stores or places like Walmart and Costco? Are they on Facebook or Instagram? Twitter? Pinterest? Other social media channels? Do they take recommendations from influencers? 

Whatever you choose, be sure to create a CONSISTENT experience for your potential customers. Whether they purchase your service or product online, in a store, from a booth or at a trade show, your brand and message should remain clear and consistent.

#5 Measure And Adjust

Have clear methods and parameters for measuring success. As time goes on, you will likely need to alter your strategy to increase profit and create maximum impact. Be flexible and conscious. Recognize what isn’t working and be willing to shift it as needed. Set high but achievable goals.

By taking the time to create a go-to marketing strategy, you will be giving your business a better chance at making it in the long run.

Have a great week!

Robyn Bennett

3 Surefire Ways To Improve Your Marketing Strategy Right Now

3 Surefire Ways To Improve Your Marketing Strategy Right Now

***Contributed Post

Improving your marketing strategy is far easier than you may expect. Mostly, it’s all about considering which aspects of marketing are the most worthwhile for your business. So, this short guide will walk you through some of the key things we believe you should focus on, while also touching on some areas that maybe aren’t worth your time or attention.

Create A Strong Digital Strategy

Arguably the most important thing to do is to create and build a strong digital marketing presence. The world has pretty much gone full digital, which means the majority of your customers are online in some capacity. To reach them, you must think about things like search engine marketing, SEO, social media, web design, and so on. If you click here, you can learn a lot more about all these digital methods and how they can be applied to help your strategy and create more leads for your business. If you think your business isn’t a digital business, then you’re probably wrong. Even small local companies benefit from digital marketing in the form of local SEO.

Image via pixabay

Use Inbound Marketing

Inbound and outbound marketing are like two brothers that strongly dislike one another. This is because one is nice and perfect, while the other doesn’t really get along with anyone. Inbound is the perfect brother as it represents a strand of marketing focused on grabbing people’s attention and getting them to notice you. This is in stark contrast to outbound marketing which is pretty much a case of just forcing your business in peoples faces, usually by a bombardment of ads, cold calls, or spam emails. If you want to improve your marketing strategy, then you need to use inbound marketing techniques, with a firm focus on content marketing. Let your content do all the talking as it sparks people’s interest in your business, and they stumble upon you without having anything forced down their throat. This tends to lead to a much better conversion rate.

Build Specific Campaigns

The last piece of advice is to ensure you build specific marketing campaigns as part of your overall strategy. What we mean is that you should have a marketing campaign to promote a new product, and then one to promote certain offers, and so on. Each one should be built around certain themes and ideas that help grab the attention of your target market. You can also create your campaigns around specific events as well. One very easy example is season-themed marketing campaigns. Companies will alter the way they advertise and promote themselves at different times of the year – summer marketing is vastly different in its town to winter marketing. So, create your specific campaigns to help generate interest when the time is right.

It’s not rocket science, and keep in mind there are many marketers out there right now who can help you! All it comes down to are three simple rules; go digital, focus on inbound marketing, and build campaigns for specific product launches, services, or events. Do all of this, and your marketing strategy will be improved.