The Importance of Maintaining Communication With Your Customers
Running a business in 2020 hasn’t been easy. Put simply, the coronavirus and Covid-19 pandemic has wrought havoc with business operations, no matter what you sell and what field you operate in. One major factor in many businesses losing sales right now? The impact that the government implemented restrictions, guidelines and measures to slow the spread of the virus (including social distancing measures and social isolation measures) has had on how you can communicate and engage with your customers. With many traditional brick and mortar stores being closed, many businesses are relying heavily on Ecommerce and online sales, which means being unable to talk openly, candidly and in a friendly manner to customers on a face to face basis. The good news is that there are ways to communicate with customers effectively online, helping you to provide good service and raise customer satisfaction levels. Here are just a few to take into consideration.
Keep Your Phone Line Open
If your physical store had a phone line, it’s a good idea to make sure that this is still up and running and that someone is available to answer. This is easy if your business phone is a mobile. But if your business phone is a landline, you may have to think outside of the box a bit. After all, you’re not going to sit in your closed store all day every day, just in case someone calls. A good idea is to have the calls diverted to a business mobile. You only need to be able to receive calls on this number, so it shouldn’t be costly. But it will make sure that you can answer customers queries through the means of communication they’re already used to using.
Introduce New Means of Contact
Providing customers and potential customers with as many ways to get in touch with you as possible can help to boost sales. By doing this, people will be able to choose the contact option they’re mst comfortable with and reach out for help and support. You can reply through any medium quickly and this can result in a sale. Great! Now, there are multiple options available to you. You might want to look into how to create a business email address, how to create a contact page on your website, how to add video chat to your website and more. Never underestimate just how important customer support is and invest a fair amount of time and effort into this.
Go Above and Beyond
When customers do get in touch, always go above and beyond for them. Go out of your way to find the information that they need. Make sure to resolve every query and question. Take complaints seriously. This is the kind of service that customers expect nowadays and falling short could see you lose sales.
As you can see, maintaining communication with your customers throughout the pandemic is going to prove integral to your business’ success. Hopefully, some of the above guidance will get you started out on the road to success with this aspect of running your business!
This is a contributed post