When you work from home, starting out with your own business, then you take on a lot of roles. You are the financier, the budgeter, the accountant, the marketer, the admin team, and the CEO; it can be a lot. Of course, this is how a lot of small businesses start out, and getting to grips with a variety of different aspects of the business can be important. However, in order to grow the business, you need to make sure that you are able to do the real big things that are going to grow it, rather than getting caught up in all of the emails, calls, appointments, bookings, and other admin. So here are some things to think about, in order to make your small business grow, and so that you don’t overwhelm yourself with all that you need to do.
Hire a Virtual Assistant
Hiring a virtual assistant is just as it sounds; someone to assist you, but done online, rather than in person. Which is why this can work great for many solo-business owners. There are a number of virtual services sites online that you can hire from, as well as using freelancers. It can be a good idea to have documents like an NDA ready for them, so that you can’t give away any information about your business. They can take control of a lot of things that need to be done, but that don’t need to be done by you. Then you have time to focus on the growth aspects of the business.
Set a schedule
When there is so much to do, it can be very tempting to just do things as and when they come in. But the truth of the matter is that you don’t need to be sat at your desk all afternoon going through emails. New ones will come in all of the time, so you can’t possibly do that, as you’ll deal with one and then another will come through. So instead, you should set yourself a working schedule, so that you know exactly what you should be doing and when. It can be a good idea to set yourself a timer too, so that you don’t go over schedule. When you do this, you will be able to get much more done throughout the day, and you’ll be able to prioritize what needs to be done first.
Be strict with working hours
There is no getting away from the fact that when you work for yourself, and when you work from home, there is always something to do. But you need to remember that although this is the case, you need to avoid burnout and give yourself time to relax, as well as proper weekends or days off. As a result, you should set days and times that you will work, and when you won’t. Of course, there can be some projects of events that will differ and need more of your time, but on the whole, setting yourself working hours and sticking to them, can really help.
Are you a naturally organized person? Did you get that special organizing gene at birth? Lucky you!
Keeping all the aspects of a coaching business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do when. Even if you have a big picture plan of where you want to be in five years, you need a daily plan to get those admin tasks completed along with your marketing tasks and your content creation. It’s enough to make your head spin, right?
Daily Task List
Creating a plan of action or a daily task list will keep you organized and focused from the moment you sit down to do work. You know exactly what has to get done, without question. You’ll know when you need to write blog posts, when to send emails, when to do your billing, and when to schedule your client calls. I’ve been using Todoist for a little while now and I find it really helpful and easy to work with.
Make Yourself a Client
As much as you want a full coaching calendar, leave some space for yourself to complete your administrative tasks. Running your business is equally as important as caring for your clients, so make your business tasks a priority, including your content creation. Blocking time is a popular way to schedule longer tasks, such as blog post writing or email marketing. Set aside an hour or two, write up those posts or emails, get them scheduled, then move on to the next list item. If you block enough time, eventually you’ll start having two or three (or more!) pieces of content ready to publish at any given time, which will relieve some stress.
Eliminate Writer’s Block with a Content Creation Plan
No more sitting at the computer to write a blog post only to stare at a blank screen with no thoughts. Schedule some time on your calendar to plan out your writing, video recording, or other content creation; not only when you’ll get this done but what topics you’ll discuss. Create an editorial calendar and make note of important topics or themes. Is there a big event coming up in your city or in your niche? Write about it. Interview panelists and speakers. Become an affiliate for those companies sponsoring the event. Are you planning the launch of your signature product? Schedule special content around the launch date.
Outsource Your Content Creation
If creating content isn’t your strength, hire a copywriter to do it for you. But keep in mind, you still need to have a plan or an editorial calendar. This way your writer has firm deadlines to meet and you will have a stress-free outsourcing experience.
Want Some More Help with Planning?
If you’re tired of “flying by the seat of your pants” when it comes to creating a plan, click here to schedule a call with me. It’s all about working smarter, not harder when it comes to creating content and good habits.